ELHO: Social & Influencer Strategy

Elho Freestyle. Group of five young skiers wearing colorful winter jackets and ski gear, posing inside a building with a brick wall background.

ELHO is a legendary outdoor style brand re-founded by Donald Schneider, the creative brain behind some of H&M's most iconic designer collaborations. I was brought in to develop the social media and influencer strategy across Instagram, TikTok and LinkedIn in 2023 and 2024, with a focus on building cultural relevance in the action sports space from the ground up.

Central to the strategy was the collaboration with Andri Ragettli, Swiss freestyle snowboarder and one of the most followed action sports creators in Europe, with 671K Instagram followers and 1.9M on TikTok. I developed the overarching relaunch strategy and supported the brand's debut at ISPO Munich 2023, one of the world's leading sports business events. The relaunch was covered by WWD, reflecting the cultural moment the brand created.

Elho Freestyle. Close-up of a person wearing sunglasses and a pink jacket, holding a red sports camera, with city lights blurred in the background at night.