H&M x Moschino campaign,. Young woman with braided hair standing in front of a colorful gaming background with cartoon unicorns, clouds, and mountains, wearing a black jacket with red accents and red thigh-high boots.

HMoschino

or the Moschino x H&M collab I oversaw the rollout of the concept on H&M's , Moschino, Jeremy scott and 31 talents’ social media channels in 72 markets. The campaign included an Instagram live announcement at Coachella with Gigi Hadid and Jeremy Scott, the launch of Moschino x H&M giphy's with millions of views, a launch event in New York, a live-stream of the event in Times Square and on Instagram, a store event in Milan and the launch of a Snapchat lens.

Background on the collab: H&M partnered with MOSCHINO [tv] for a collection full of the vitality, playfulness and humour that is so significant for Moschino. The campaign storytelling featured a TV concept that combined traditional and social media for a new zapping experience. A key execution of this was an innovative zapping concept on Instagram that sent followers across talent's social channels to discover all the TV content.

H&M x Moschino campaign,. The image is heavily distorted with digital glitches, displaying streaks of colors such as blue, red, pink, brown, and white, making it difficult to identify specific objects or scene details.

H&M x Moschino campaign. Female model walking on runway wearing a silver sequined outfit with black knee-high boots and layered gold jewelry.