or the Moschino x H&M collab I oversaw the rollout of the concept on H&M's , Moschino, Jeremy scott and 31 talents’ social media channels in 72 markets. The campaign included an Instagram live announcement at Coachella with Gigi Hadid and Jeremy Scott, the launch of Moschino x H&M giphy's with millions of views, a launch event in New York, a live-stream of the event in Times Square and on Instagram, a store event in Milan and the launch of a Snapchat lens. 

Background on the collab: H&M partnered with MOSCHINO [tv] for a collection full of the vitality, playfulness and humour that is so significant for Moschino. The campaign storytelling featured a TV concept that combined traditional and social media for a new zapping experience. A key execution of this was an innovative zapping concept on Instagram that sent followers across talent's social channels to discover all the TV content.