As part of the Erdem x H&M campaign, my team and I were responsible for the social media strategy and content of the the collaboration across H&M's 70 markets, Baz Luhrmann, talents and Erdem’s social channels. Working closely with the wider marketing, PR, and talent teams, as well as Erdem and Baz Luhrmann we created content across various moments, including the announcement of the collaboration, a press event in Los Angeles with celebrities, a store event in New York, and the general 360 degrees campaign. 

Background on the collab: H&M teamed up with Erdem for a collaboration, resulting in a beautiful collection full of flower prints, and as a highlight of the campaign  a cinematic short film called "The Secret Life of Flowers" directed by Baz Luhrmann, set in a mansion filled with flowers inspired by ERDEM’s prints, accompanied by a track by Years and Years. The social media campaign extended the story telling of the short film.