Together with Smarts Agency I worked on a creative pitch for Zalando Netherlands and Lync & Co, focused on PR & influencer marketing. Within the team I was responsible for the localised strategy, influencer sourcing and creative strategy.

For Zalando the focus was on creating a strategy to tap into local streetwear, fashion and sports communities, and develop a local culturally relevant creative concept around these specific communities that would drive conversation on social media and through PR. For Lync and Co the focus was on creating a PR Strategy to create talkability for the brand in the Netherlands.