I've collaborated with Smarts Agency on three separate occasions, contributing local market expertise and strategic thinking across influencer, PR and social media.

Zalando Netherlands pitch, 2023

In 2023 I joined the team on a creative pitch for Zalando Netherlands, focusing on influencer and social strategy. My contribution centred on tapping into local streetwear, fashion and sports communities, developing culturally relevant creative concepts and researching locally relevant talent to bring the ideas to life.

Lync & Co pitch, 2023

That same year I worked with the team on a pitch for Lync & Co, a Swedish electric car brand with a strong focus on community and urban culture. Together we developed a PR and social strategy to build talkability for the brand in the Netherlands, including a creative social concept and talent recommendations. Smarts won the pitch.

Booking.com LinkedIn strategy, 2025

In 2025 I rejoined the team to work on a LinkedIn strategy for Booking.com, with the goal of positioning the brand as a thought leader in the travel industry. My work focused on a deep competitive audit of the platform, market insights and strategic recommendations that formed the foundation of the approach.