As Zalando partnered with Sephora, I led the Social Media and talent strategy for Zalando Beauty. Our focus was on integrating creators and talent on-site and on social media channels to cultivate strong relationships with our customer but also the brands sold on the platform. Our achievements include launching 360-degree campaigns to launch the collaboration with Sephora, International Women's Day, Transgender Visibility Day, Pride, #TikTokMadeMeBuyIt, Advent calendar and Halloween, collaborating with various creators and notable beauty brand founders.